![]() After years on the periphery, consumer privacy has barged into the center of the media conversation, thanks to intensifying competition between Apple, Google and Facebook, increased government scrutiny and growing consumer awareness. But now that it’s here, DuckDuckGo faces an unusual quandary. Weinberg and the rest of DuckDuckGo waited a long time for a moment like this one to arrive. “We’re really trying to expand our offering to become more comprehensive,” Weinberg said. DuckDuckGo won’t move into all of those - “In the aggregate, it’s too much for one company to do,” Weinberg said - but the company sees opportunities to provide that layer of anonymity and peace of mind on several fronts. By Weinberg’s count, there are “about 20” areas of modern life that could be wrapped in a layer of privacy-enhancing technology, ranging from payments to chat to phone calls. But over time, DuckDuckGo wants to go even further. Those two products are off to modest starts - more than 500,000 people are on Email Protection’s waitlist, and more than 200,000 users are on the waitlist for DuckDuckGo’s tracker blocker. In November, DuckDuckGo launched a tracker blocker in private beta for Android users, which prevents third-party trackers inside mobile apps from sending data about users’ activity out to sometimes unknown parties. In July, it launched a beta version of Email Protection, a mail-forwarding product designed to give users some anonymity when they sign up for different services online.
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